Netflix Planning More Interactive Content After 'Bandersnatch' Success

Netflix’s Black Mirror special event/movie Bandersnatch was their first major dive into "interactive" content - and it looks like it was successful enough for them to start exploring more possibilities with the format.

Variety reports that Netflix’s VP of product, Todd Yellin, revealed that Bandersnatch was "a huge hit around the world", and that they plan to make more interactive content in the near future.

“It’s a huge hit here in India, it’s a huge hit around the world, and we realized, wow, interactive storytelling is something we want to bet more on,” Yellin said.“We’re doubling down on that. So expect over the next year or two, to see more interactive storytelling. And it won’t necessarily be science fiction, or it won’t necessarily be dark. It could be a wacky comedy. It could be a romance, where the audience gets to choose, should she go out with him or him.”

Bandersnatch was more in the vein of Black Mirror's typical brand of dark science fiction, telling the story of a young game programmer in 1984 losing grip with reality as he attempts to translate a fantasy novel into a new video game. It's a "choose-your-own adventure" interactive movie where you're able to make choices for the character to determine how the rest of it plays out - ultimately creating your own viewing experience from tons of different options. It stars Fionn Whitehead, Will Poulter and Asim Chaudhry and is currently streaming on Netflix.

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