Look, pretty much everything is crowd-sourced these days, so why not your Halloween costume? For the truly uninspired, seeking out this year’s most Googled Halloween costumes can do the trick when you need a quick fix. (Alternatively, if your goal is to stand out, you can find out which ideas to steer clear from.) The results may surprise you—or not, if you’re a Fortnite fan. According to Google, the video game is the number one most searched costume in a whopping 43 states. Accordingly, it leads the top 10 list below for the whole country, but there are a few interesting additions: “Pirate” is still going strong, for example, many years after Jack Sparrow has been on our screens; and would you know that “Rabbit” is a top contender, maybe because of its versatility? There’s cute rabbit (Ralphie in A Christmas Story), scary rabbit (Donnie Darko), and even a sexy rabbit option, as in Jessica.
Below are the top 10 most Googled costumes for the year overall, then the top searches for the mere seven states in which Fortnite did not dominate. Thankfully, no offensive costume is trending—yet. And remember that Vogue has you covered with couples costumes, singles costumes, celebrity costumes . . . there’s no excuse to just throw on a sheet and call yourself a ghost on Halloween night!
The top 10 most Googled costumes in the U.S.:
The top costume searches that weren’t Fortnite, by state: