Lady Gaga is the latest artist getting into the beauty business.
In a new video, she revealed her new beauty brand Haus Laboratories.
"They say beauty is in the eye of the beholder, but at Haus Laboratories, we say beauty is how you see yourself. Your glam. Your expression. Your artistry."
She explained why she decided to start her own beauty brand in a follow-up Instagram post, saying, “When I was young, I never felt beautiful. And as I struggled to find a sense of both inner and outer beauty, I discovered the power of makeup."
The products will be available for pre-order on July 15th.