Clothing site Revolve had, on its website, a sweatshirt emblazoned with “Fat is not beautiful it’s an excuse” being worn by a thin model. As soon as social media picked up on it, the furor was huge.
The clothing was the design of Los Angeles based LPA and they too got blasted for the negative message. Plus size model Tess Holliday was among those loudly condemning the phrase.
In an era of body positivity, that kind of saying doesn’t fly. At all. Florence Given, a London-based artist and activist, was one of the first to call attention to the sweatshirt on Instagram. Given, 19, demanded that Revolve discontinue the sweatshirt — and the brand listened.
Revolved pulled the sweatshirt and LPA discontinued the design. It was part of a collection of sweatshirts highlighting real, cruel comments made by online trolls, which was a brilliantly bad idea according to several people online.